Who’s The King?

To you the customer is king! And yet sometimes you wonder wether you really know who your customer is, what moves him and why he chooses your organization over someone else’s? The statistics from your customer satisfaction and market research don’t give your management the kind of information to base real and decisive action on?

Would you, like the entrepreneur in this example, like to get a sharper picture of your actual target audience? Get a real return from your market intelligence? Generate market information that gives you clear indications of how to manage your business succesfully? In other words: would you like to make an optimal use of the right signals?

The Eskimo’s Fridge

Every sales person could tell you that a client gives of signals and that those who know how to play into them could sell a refrigerator to an eskimo. But: do you really want to sell fridges to eskimos? Wouldn’t you rather control which precise audiences you target? A well defined target audience could be the solid basis of your organization’s success.

But it doesn’t stop there: generating good market intelligence is not enough. It’s what you do with that information that makes the difference. How do you translate that information and the conclusions you draw from it to the people and means that are at your organization’s and there for at your client’s disposal?

The King Of All Eskimos

Millions of your prospects are online, using Social Media. Here what you could learn from them and what they could do for you:

• Find out what your clients are actually thinking and what they expect from you (Feedback)
• See who your target audience actually consist of (in contrast to models and expectations)
• Build long term relationships between your organization and (potential) clients (CRM)
• Sell directly to customers based on their needs (SMM)
• Build a network of ambassadors and resellers (affiliate marketing)
• Spread a message to potentially millions of people (viral marketing)
• Gather market information and let your clients co-determine future offerings (crowd sourcing)

And yet despite all this obvious potential, many organisations are perplexed by the intricacies and risks involved in social media marketing. Why? The Social Media User is the King of all Eskimos. Are you willing to take the challenge?

About the author:  Job Folbert is the CEO/founder of Imocial. Join his network or contact Job directly: E-Mail: blog@thehob.biz Network: http://hobhub.biz Main site: http://www.thehob.biz

Tags: business, business intelligence, business opportunity, Buzz, channel management, communications, CRM, Customer Focus, customer relations management, eCommerce Manager, marketing, micro-blogging, networking, Social Media, viral marketing

This entry was posted on July 23, 2009 at 7:06 pm. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Posted in Advice Consumer Culture Customer Centricity Customer Focus Customer Satisfaction Economy Guerilla Marketing KISS Management management Market Trends Marketing marketing Marketing Strategy Network Networks Social social Social Media Social Media Strategy Technology Uncategorized by Job Folbert No Comments Yet