What factors should you take into consideration when choosing a mobile solution for your (wordpress.org) site? Don’t know where to start? You’re in luck: I have compiled a mini-report benchmarking 12 popular mobile solutions that could be applied to your WP site (some of them were developed especially for the platform, others are more widely applicable).The solutions are compared for costs, technology, and many other factors. In the report you will find tables with benchmark information for these and other factors for all mobile solutions as well as comments below each table. Read this post with a summary in the form of seven questions you should ask yourself before going mobile and some quick answers and/or download the report. Learn more>>
Recently a debate has been sparked about the impact of personalized filtering algorithms on the search results different individuals will get from seemingly universal search engines such as Google, Bing etc. The argument made is that these personalized algorithms learn from our online search behaviour and will increasingly modify results to better cater to our preferences, significantly changing overall search results per individual. If all search engines do this, the argument goes, then in the end, all of us are each trapped in a particular information bubble determined by what the filter algorithms perceive as our preferences. What if we add the effects of social and local to those of personalized algorithms to search? Read more…
I recently visited the IDC Cloud Conference in Amsterdam to get an overview of some of the major trends in cloud computing and it’s impact on enterprise IT. What is cloudcomputing? What impact does it have on my organization, processes and products? What do Amazon S3, Google Apps, Salesforce.com, Box.net, Microsoft 365, Sharepoint, Shopify and LinkedIn have in common? What are Saas, Paas? Iaas? Multi Tennant server environments? Virtualization? Why should I care? What risks and opportunities are involved? In the article below you will find some answers.
Recent surveys by Forrester and ComScore can teach us interesting things about the usage and worldwide distribution of social media. Forrester has mapped age, country and gender across seven types of social media users they’ve defined. ComScore has mapped social media penetration in world wide markets. Find out more: what social media user type are you? What types are dominant in your market or demographic?
New economic opportunities are often associated with technological innovation and market deregulation, at least in the last few decades. But how does one compete in these markets without large funds or unique technological capabilities, as most small business owners must? Understanding the fundamental risks and opportunities beneath market deregulatory models and accessing lowcost technological means such as open source software and social media, could be the start of your own unique answer to those questions. Learn more…
One way of approaching product- and business development is watching technological trends such as: Social Media, Green Technology, Tablet PC’s, Mobile Apps and “The Internet of Things” that offer the promise of new markets opening up. How do you integrate these technology trends…
Google’s Agenda is to push cloud-computing and make their Chrome browser a platform from which you use all your productivity and other apps. In this article you will find a way to build a communications and office dashboard in less then 10 minutes by simply adding a number of powerful free apps form the Google Chrome App Store. Are you ready to embrace Google’s vision? Find out by giving it a try..
Developing a website or service that enables web 2.0 social interactions and caters to mobile devices and other preferences of your audience can be either difficult or easy. Before you start off on a development rampage it is probably smart to make a few strategic choices that can save you time and money in the long run. These are some of them.
A VoiP PBX has many advantages to offer a small business. First of all VoiP calls are cheaper and in many cases free. But that’s not all. If you never want to miss a call, communicate from your mobile, desk phones and from softphones and applications, while making a professional impression over all channels, a VoiP PBX is a relatively cheap way to achieve this integration. Learn more about the many professional options VoiP PBX’s have to offer.
Professionals create a lot of specialized information that is locked within the organization and inaccesible to others. This could be much more of an asset then is currently the case for many organizations. Some suggestions and practical guidelines on unlocking the power of this knowledge for commercial purposes.
Is Mark Zuckerberg an evil genius? Is Facebook the defining entity of our times? There has been much talk about “The Facebook Generation” and the evil mastermind behind it. If the movie “The Social Network” is a true story then we can all rest easy: Facebook was just a mediocre idea executed to perfection and backed by the right people at the right time and initiated by a driven perfectionist.
The problem with Google Wave is not so much on the technological side as it is in the distribution model.This month Google said it will drop the experimental service Google Wave.”Wave has not seen the user adoption we would have liked,” said Google senior vice president Urs Holzle in a blog post.Clearly Google Wave offers a promising combination of technologies, allowing you to chat, share, bookmark and collaborate in all kinds of other ways in a single stream of activity.Had Google taken a more open approach to the product’s introduction with many more third party plugins and options, more along the lines of Twitter’s business model, I think the product might have been a success.
Yoono offers some great tools to stay upto date and know what your friends are upto on several social sites and IM’s. It also gives you a powerful capability to multi-post updates to these platforms. There is a desktop app, a browser addon and an IPhone app available. It’s a free service so give it a try.
Networking is supposed to be fun but with the growing number of Social Networks and profiles we have to keep up to date, the commercialization of platforms and the huge amounts of spam and other uninteresting or even damaging crap we are bombarded with: is it still…fun?
By taking control of our online data and having access to it in a single place we could:
Work more effectively and more organized
See the true commercial potential of our network and benefit from it
Have more fun networking because we have more time to socialize instead of agonize
Every sales person could tell you that a client gives of signals and that those who know how to play into them could sell a refrigerator to an eskimo. But: do you really want to sell fridges to eskimos? Wouldn’t you rather control which precise audiences you target? A well defined target audience could be the solid basis of your organization’s success. But it doesn’t stop there…What about Social Media?
Customer Focus: solution or problem in times of crisis. As organizations brace themselves in economically hard times it seems a good moment to evaluate the benefits and risks of the Customer Centric machinery they have put- or have neglected to put into place: What is the potential of a Customer Focus approach in times of crisis: what risks are involved. Which measures and values should we adopt to make such a strategy pan out under the current conditions? Versatilty, flexibility and originality appear to be at the basis of some striking and inspiring successes even in an economic crisis.
What are decisive factors in the success or failure of an unknown brand? All of us have had to make the decision wether or not to buy a service by an unknown brand: what are our motives in doing so or not? What causes the sudden rise of an unknown brand such as easyjet? If you’re wondering how to successfully launch an unknown brand yourself or want to look more explicitly at your own buying behaviour as a consumer of services: read the Unknown Brand Poll. Our small panel of highly trained professionals might give you some insight in your own (sub)conscious decisionmaking and in the ever changing commercial landscape around us.
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