New economic opportunities are often associated with technological innovation and market deregulation, at least in the last few decades. But how does one compete in these markets without large funds or unique technological capabilities, as most small business owners must? Understanding the fundamental risks and opportunities beneath market deregulatory models and accessing lowcost technological means such as open source software and social media, could be the start of your own unique answer to those questions. Learn more…
Want to get serious about using Twitter to market your services? Need to measure how much impact a topic has on Twitter? Or just curious about your Twitter “performance” or someone elses? Good news: there are lots of analytics tool you can use to measure topics, followers, retweets and more. Some of them even provide you with free useful tools and widgets to integrate into your site or blog.
Google’s Agenda is to push cloud-computing and make their Chrome browser a platform from which you use all your productivity and other apps. In this article you will find a way to build a communications and office dashboard in less then 10 minutes by simply adding a number of powerful free apps form the Google Chrome App Store. Are you ready to embrace Google’s vision? Find out by giving it a try..
Developing a website or service that enables web 2.0 social interactions and caters to mobile devices and other preferences of your audience can be either difficult or easy. Before you start off on a development rampage it is probably smart to make a few strategic choices that can save you time and money in the long run. These are some of them.
Professionals create a lot of specialized information that is locked within the organization and inaccesible to others. This could be much more of an asset then is currently the case for many organizations. Some suggestions and practical guidelines on unlocking the power of this knowledge for commercial purposes.
Skype 5.0 is out of Beta and offers some great new functionality to manage your contacts, make (video) conference calls, group chats and keep abreast of your friend’s activity on Facebook. Where the Beta seemed somewhat unstable, the full version works like a charm. Learn more…
New Digg keeps annoying. Where we earlier reported they deleted your content with the transition to new Digg, we now find them auto-posting in your name. Determining for you which stories you Digg.
Five awesome social media plugins for your WordPress blog. If you have a WordPress.Org blog you have a choice of hundreds of thousands of plugins. Some of them work, some of them don’t, some are great, others are…crap. Read the reviews for some great Social Media Plugins or list your own favorites in the comment section.
Googling the term you’re after is just not enough. If you want to know where you stand in terms of brand awareness compared to the competition, you’d better have some tools to make it easier for you.Find some in depth search tools in this article. Multi-site trackers, tools to measure Twitter and Facebook activity as well as tools for bloggers. Learn more about them and try them yourself: they’re all free.
Digg have recently updated their site with some great new functionality, making it a more complete platform. All of this is great ofcourse but unfortunately it seems they have discontinued the Diggs/History of Digg members.
With so many Social Media out there: create accounts for the right reasons. These twelve ultra short reviews give you the main capabilities and drawbacks of each site in a few sentences each and links to an instant network and relevant tools.Part III in a series.
In this post you’ll find a dozen very short reviews of Social Media networks and tools: their advantages over other networks and capabilities that you may be looking for. You can immediately see an example of this by following the links in each review. If you are looking for an instant network on each site: feel free to join our groups on each of them to find other Social Media Explorers.
Widgets can be an excellent way to create some attention online for yourself, your site, your products or your services. Even if you’re not a skilled programmer or otherwise gifted nerd or guru of the web, widgets can help you get your message across because they are spread by others creating a viral distribution. But where can you find easy and effective tools to create and distribute them? Here are some examples we made with a great service that could have you create effective widgets in no time at all. Not inspired? Check out the hundreds of widgets on our free network…
Every sales person could tell you that a client gives of signals and that those who know how to play into them could sell a refrigerator to an eskimo. But: do you really want to sell fridges to eskimos? Wouldn’t you rather control which precise audiences you target? A well defined target audience could be the solid basis of your organization’s success. But it doesn’t stop there…What about Social Media?
Customer Focus: solution or problem in times of crisis. As organizations brace themselves in economically hard times it seems a good moment to evaluate the benefits and risks of the Customer Centric machinery they have put- or have neglected to put into place: What is the potential of a Customer Focus approach in times of crisis: what risks are involved. Which measures and values should we adopt to make such a strategy pan out under the current conditions? Versatilty, flexibility and originality appear to be at the basis of some striking and inspiring successes even in an economic crisis.
What are decisive factors in the success or failure of an unknown brand? All of us have had to make the decision wether or not to buy a service by an unknown brand: what are our motives in doing so or not? What causes the sudden rise of an unknown brand such as easyjet? If you’re wondering how to successfully launch an unknown brand yourself or want to look more explicitly at your own buying behaviour as a consumer of services: read the Unknown Brand Poll. Our small panel of highly trained professionals might give you some insight in your own (sub)conscious decisionmaking and in the ever changing commercial landscape around us.
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