Benchmarking

Social Media Users: Types, Age, Gender, Country

Posted by on April 27, 2011 at 10:47 pm
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Recent surveys by Forrester and ComScore can teach us interesting things about the usage and worldwide distribution of social media. Forrester has mapped age, country and gender across seven types of social media users they’ve defined. ComScore has mapped social media penetration in world wide markets. Find out more: what social media user type are you? What types are dominant in your market or demographic?

The 10+ Best Free Twitter Analytics Tools

Posted by on February 15, 2011 at 10:00 pm
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Want to get serious about using Twitter to market your services? Need to measure how much impact a topic has on Twitter? Or just curious about your Twitter “performance” or someone elses? Good news: there are lots of analytics tool you can use to measure topics, followers, retweets and more. Some of them even provide you with free useful tools and widgets to integrate into your site or blog.

Free Social Media Monitoring Tools

Posted by on August 26, 2010 at 11:52 pm

Googling the term you’re after is just not enough. If you want to know where you stand in terms of brand awareness compared to the competition, you’d better have some tools to make it easier for you.Find some in depth search tools in this article. Multi-site trackers, tools to measure Twitter and Facebook activity as well as tools for bloggers. Learn more about them and try them yourself: they’re all free.

The Crisis & Customer Centricity

Posted by on March 3, 2009 at 12:51 am
Crisis?

Customer Focus: solution or problem in times of crisis. As organizations brace themselves in economically hard times it seems a good moment to evaluate the benefits and risks of the Customer Centric machinery they have put- or have neglected to put into place: What is the potential of a Customer Focus approach in times of crisis: what risks are involved. Which measures and values should we adopt to make such a strategy pan out under the current conditions? Versatilty, flexibility and originality appear to be at the basis of some striking and inspiring successes even in an economic crisis.