Developing a website or service that enables web 2.0 social interactions and caters to mobile devices and other preferences of your audience can be either difficult or easy. Before you start off on a development rampage it is probably smart to make a few strategic choices that can save you time and money in the long run. These are some of them.
Every sales person could tell you that a client gives of signals and that those who know how to play into them could sell a refrigerator to an eskimo. But: do you really want to sell fridges to eskimos? Wouldn’t you rather control which precise audiences you target? A well defined target audience could be the solid basis of your organization’s success. But it doesn’t stop there…What about Social Media?
Customer Focus: solution or problem in times of crisis. As organizations brace themselves in economically hard times it seems a good moment to evaluate the benefits and risks of the Customer Centric machinery they have put- or have neglected to put into place: What is the potential of a Customer Focus approach in times of crisis: what risks are involved. Which measures and values should we adopt to make such a strategy pan out under the current conditions? Versatilty, flexibility and originality appear to be at the basis of some striking and inspiring successes even in an economic crisis.
The HOB Blog keeps you up to date on the latest in Social Media. Don't miss out! Get our blog delivered to you by email:
Or join us in these other locations:
Latest Solutions
Job Folbert is the CEO/founder of The House Of Business. Join his network or contact Job directly:
E-Mail: blog@thehob.biz
Network: http://hobhub.biz
Main site: http://www.thehob.biz
English 
Nederlands 