I recently visited the IDC Cloud Conference in Amsterdam to get an overview of some of the major trends in cloud computing and it’s impact on enterprise IT. What is cloudcomputing? What impact does it have on my organization, processes and products? What do Amazon S3, Google Apps, Salesforce.com, Box.net, Microsoft 365, Sharepoint, Shopify and LinkedIn have in common? What are Saas, Paas? Iaas? Multi Tennant server environments? Virtualization? Why should I care? What risks and opportunities are involved? In the article below you will find some answers.
The new technologies emerging everyday from the world of web 2.0 markets are placing new demands on governments, businesses and individuals. Great opportunities and potential threats require new skills to deal with the constantly increasing “Openness”. Freedoms and responsibilities closely associated with an ever increasing transparency force people from all walks of life including business to come to grips with a new ethos as the accomplishments of the winner and runner up of Time Magazine’s Person Of The Year in 2010 illustrate.Are you ready for the new “Openness”?
Developing a website or service that enables web 2.0 social interactions and caters to mobile devices and other preferences of your audience can be either difficult or easy. Before you start off on a development rampage it is probably smart to make a few strategic choices that can save you time and money in the long run. These are some of them.
Professionals create a lot of specialized information that is locked within the organization and inaccesible to others. This could be much more of an asset then is currently the case for many organizations. Some suggestions and practical guidelines on unlocking the power of this knowledge for commercial purposes.
Networking is supposed to be fun but with the growing number of Social Networks and profiles we have to keep up to date, the commercialization of platforms and the huge amounts of spam and other uninteresting or even damaging crap we are bombarded with: is it still…fun?
By taking control of our online data and having access to it in a single place we could:
Work more effectively and more organized
See the true commercial potential of our network and benefit from it
Have more fun networking because we have more time to socialize instead of agonize
Every sales person could tell you that a client gives of signals and that those who know how to play into them could sell a refrigerator to an eskimo. But: do you really want to sell fridges to eskimos? Wouldn’t you rather control which precise audiences you target? A well defined target audience could be the solid basis of your organization’s success. But it doesn’t stop there…What about Social Media?
Customer Focus: solution or problem in times of crisis. As organizations brace themselves in economically hard times it seems a good moment to evaluate the benefits and risks of the Customer Centric machinery they have put- or have neglected to put into place: What is the potential of a Customer Focus approach in times of crisis: what risks are involved. Which measures and values should we adopt to make such a strategy pan out under the current conditions? Versatilty, flexibility and originality appear to be at the basis of some striking and inspiring successes even in an economic crisis.
What are decisive factors in the success or failure of an unknown brand? All of us have had to make the decision wether or not to buy a service by an unknown brand: what are our motives in doing so or not? What causes the sudden rise of an unknown brand such as easyjet? If you’re wondering how to successfully launch an unknown brand yourself or want to look more explicitly at your own buying behaviour as a consumer of services: read the Unknown Brand Poll. Our small panel of highly trained professionals might give you some insight in your own (sub)conscious decisionmaking and in the ever changing commercial landscape around us.
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